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About Us
Our
Story
Elle Johnson Co. is an award-winning, botanical based luxury skincare company founded in 2017 by LaVonndra "Elle" Johnson after being both overwhelmed and underwhelmed with the luxury market for black women as it relates to beauty. While seeking viable skincare options to remedy the issue of having oily skin which lead to blackheads and acne prone skin, Elle became overwhelmed with the elaborate 10-step regimens and wanted to find simplicity in a regimen while still achieving results. On the other hand, when a product met her skincare needs and achieved results, Elle felt the packaging was not aesthetically pleasing, nor worthy of placement on her coveted vanity. It was at this point, Elle decided to utilize her skill set in branding and create a fusion of the two; simplified skincare packaged with a luxury aesthetic that can sit proudly on any vanity.
Our
Products
Our beauty space carves out a niche for those who want to achieve glowing results while better understanding their skin and how, and why it, reacts the way it does. Our aim is to offer targeted skincare solutions by consistently driving the conversation around skin type.
As a black-owned brand, our dedication has always been centered around providing skincare solutions that are gentle, yet effective; uncompromising, and luxuriously packaged, while targeting the skin issues of women of color. Our product formulations are botanical (plant) based, and include both organic and vegan skincare solutions. At Elle Johnson Co., we believe skincare should be; nurturing to the skin, easy to use, smell delicious, and feel incredible. We truly believe you can achieve radiant, glowing skin without the hassle or complication of a 10-step skincare routine.
Our
Founder
Before launching the Elle Johnson brand, I was an entrepreneur for more than 10 years. I worked primarily in the fashion industry and evolved into a branding strategist leading fashion campaigns, and even spearheading the personal branding for a few reality tv stars. Eventually I decided to phase out of the fashion industry and focus more on my true expertise, which is in branding. For many years, I produced signature branded events, as well as designed and assisted in the launch of other product lines. It was at this time, I decided to put my skill set to use for myself and launch my own beauty brand.
If you're anything like me, your skincare journey has been a personal one with ups and downs, good days and bad days. Growing up, I had extremely oily skin which caused blackheads, and comedenal acne on my forehead. At the time, I had no clue what comedenal acne was, and apparently neither did my doctor, because they misdiagnosed it as eczema. In a nutshell, comedenal acne is clogged skin pores that appear as tiny bumps, or a tiny rash that never comes to a head. For years, I struggled with this, not understanding how to treat and rid myself of it.
To be honest, I tried all of the wrong things (scrubbing my skin, using alcohol to dry it out, even a certain infamous apricot scrub) before figuring out the right things to do. It wasn't until I began to learn the importance of treating the skin based upon skin type that I conquered my skin issues.
Equipped with the concept of a proper skincare regimen, I began seeking the perfect products, but quickly became both overwhelmed, and underwhelmed. I knew I didn't want a 10 step regimen, there had to be a simpler approach to skincare, and I also knew I wanted a luxury aesthetic that could proudly sit on my vanity. As I began researching the market, I discovered my niche and decided to be the change I wanted to see, by launching my own luxury line of skincare that would be plant derived, gentle, effective, and true to the aesthetic of department store beauty (I absolutely love the beauty counters!). I put my branding expertise to use and designed every aspect of the brand, from the initial logo (which has now changed), to the signature acrylic packaging, and even the website. It was truly a labor of love, and I felt at home in my beauty bubble of glam and creativity.
Our message is clear; simple skincare, but make it luxury, and we thrive off of customer reviews and referrals. When I launched this brand, I was looking to remedy a personal need of my own, not knowing it would unite me with so many women (and men) who shared the same concerns and eagerness to further their skincare journey.
I've always had a love of beautiful things, and with my brand, I get to share something beautiful with the world. At Elle Johnson Co., we want your skincare regimen to be simple, yet effective. We believe that all things should be beautiful, even your skincare!